I realize by plugging this gadget, I am adding to the likelihood someone will buy it. Nevertheless, this product is a "teachable moment." This contraption doses out one tablespoon of coffee. Each time you click the button, coffee is dosed out into a brewer below.
What is the problem? I am sure it is functional and works as directed, but the issue is the fundamental idea. Anyone following this blog knows, if you want the freshest coffee possible, grinding your coffee right before brewing is best. Despite what the infomercial below states, this dispenser is not keeping the coffee fresh! Nor is the vertical nature of the container a benefit! Grinding a whole bag of coffee and pouring it into the "Indispensable Coffee Dispenser" ruins the coffee by making it go stale more quickly.
The idea of dosing is a good one. In fact, expensive coffee grinders come with them built in. This "Coffee Dispenser" is marketed towards people who don't know any better and already buy pre-ground coffee. Ugh.
For more bad coffee ideas, check out Coffee Nate's post, "5 Bad Coffee Gifts."
After watching the video one more time, I found another coffee faux pas. Never store your coffee in the refrigerator. Either freeze it, if you are not going to be using it for a month in a way that moisture cannot get to it, or put it in an air-tight container in a closet.